The UVic Writer's Guide


Convince / Persuade


Generally, convincing involves changing someone's beliefs or opinions ("He convinced me that Pepsi really is better than Coke"), while persuading involves spurring them to action ("He persuaded me to throw all my Coke cans away"). Grammatically, "convince" is followed by "that" or "of," while "persuade" is followed by "to."

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Copyright, The Department of English, University of Victoria, 1995
This page updated September 22, 1995